Must-Read Book
Hitting the Sweet Spot (Consumer Insight Classic)
General Low-Cost Marketing Articles
– 17 Cheap or Free Marketing Ideas (PC Mag)
– 25 Free or Cheap Ways to Market Your Business (Open Forum)
Branding
– Branding Whitepaper (Tightwad Marketing)
Social Blogging Articles
– Mix Content Curation Into Marketing, Like a DJ (Conductor)
– Increase Engagement and Content Sharing (MackWebSolutions)
– Build a Community Without Content (MackWebSolutions)
Referral Network
– Marketing for Maximum Referrals (Tightwad Marketing)
Brand Advocacy
– Social Media Influencers v Brand Advocates (Convince & Convert)